American Telecast Products

American Telecast Products logo

“ATP is always looking for vendors that we can form strong and lasting partnerships with,” says David Scudder, Vice President of Media and Telemarketing for American Telecast Products (ATP). “In the case of Evolve, we’ve found a perfect fit. Not only do they provide a superior level of performance in handling high end DR sales campaigns, but they’ve been able to grow with us and provide additional services to support our changing business needs.”

The relationship began shortly after Evolve opened its doors in October, 2003, when ATP granted Evolve a small test on the Total Gym campaign. Within two months Evolve became one of three vendors sharing call volume on the campaign. By May of 2004, Evolve became the sole vendor for the Total Gym, and remains so to this day. “Evolve’s progression in such a short period of time was truly remarkable,” says Scudder.

That was just the beginning. When ATP mentioned how challenging it was to historically track and analyze all of their DR campaigns across multiple vendors, Evolve offered a solution. Create one master database to house every piece of data related to their business from any vendor, past or present.

Today, American Telecast Products enjoys a wide array of analytical tools, including online custom reports and cubes, to manage all of their DR campaigns. Evolve continues to develop and enhance the database and analysis tools to their specifications.

It doesn’t end there. In 2005, ATP became interested in taking a portion of their customer service in house. By partnering with Evolve, they were able to accomplish that goal quickly and with minimal investment in hardware, software or technical support. Evolve’s flexible technology and remote hosting ability made it possible.

Evolve continues to add business tools and solutions for servicing ATP inbound and outbound sales, database management, and remote connectivity to ATP Customer Service. “Evolve has helped us accomplish our goals every step of the way”, says Scudder. “They are responsive, effective, and creative problem solvers. I can’t think of a better partnership for the needs of American Telecast Products”.